{"id":2603,"date":"2024-04-25T10:22:27","date_gmt":"2024-04-25T09:22:27","guid":{"rendered":"https:\/\/cxgenies.com\/en\/?p=2603"},"modified":"2024-07-25T13:33:24","modified_gmt":"2024-07-25T17:33:24","slug":"los-pilares-clave-para-una-gestion-efectiva-de-cx","status":"publish","type":"post","link":"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/","title":{"rendered":"Los pilares clave para una gesti\u00f3n efectiva de CX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2603\" class=\"elementor elementor-2603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b91f04 e-flex e-con-boxed e-con e-parent\" data-id=\"29b91f04\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73a6624d e-con-full e-flex e-con e-child\" data-id=\"73a6624d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fbaa671 e-flex e-con-boxed e-con e-child\" data-id=\"fbaa671\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14e407e9 e-flex e-con-boxed e-con e-parent\" data-id=\"14e407e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a97dee elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"34a97dee\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/author\/zeeshiimeher\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/74711aaae4695cd98ebb6085f4b0e3249d99ffde34325b6cb7ab195523fc9a21?s=96&#038;d=mm&#038;r=g\" alt=\"Picture of zeeshiimeher\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/author\/zeeshiimeher\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tzeeshiimeher\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292bc74 elementor-widget elementor-widget-post-info\" data-id=\"292bc74\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4a909f0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 25, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd85eda elementor-widget elementor-widget-heading\" data-id=\"bd85eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Experiencia Del Cliente 101:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704277c0 elementor-widget elementor-widget-heading\" data-id=\"704277c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los pilares clave para una gesti\u00f3n efectiva de CX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2db8ce9 e-con-full e-flex e-con e-child\" data-id=\"2db8ce9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6354c7c4 e-con-full   e-flex e-con e-child\" data-id=\"6354c7c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7977102c elementor-widget elementor-widget-text-editor\" data-id=\"7977102c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La experiencia del cliente (CX) es un diferenciador fundamental, por lo que dominar la gesti\u00f3n de CX es esencial. Esta gesti\u00f3n efectiva comienza con una inmersi\u00f3n profunda en los pilares o competencias que forman la columna vertebral de estrategias efectivas de CX. Estos pilares no s\u00f3lo gu\u00edan a las empresas a comprender y satisfacer las expectativas de los clientes, sino tambi\u00e9n a fomentar una cultura que priorice la satisfacci\u00f3n del cliente en cada interacci\u00f3n.<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7511ce4c elementor-widget elementor-widget-heading\" data-id=\"7511ce4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los 6 pilares para una buena CX,\u00a0<span style=\"color: #C46D35\">seg\u00fan Forrester:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe21770 elementor-position-left elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2fe21770\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Comprensi\u00f3n del cliente (Customer Undertanding)<\/b><br>\nEste pilar, piedra angular de la gesti\u00f3n de CX, gira en torno a obtener una visi\u00f3n profunda de qui\u00e9nes son sus clientes, qu\u00e9 valoran y las experiencias que buscan. Se trata de ir m\u00e1s all\u00e1 de las interacciones superficiales para capturar la esencia de las necesidades y preferencias de los clientes a trav\u00e9s de comentarios cualitativos, an\u00e1lisis y compromiso emp\u00e1tico.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425e8331 elementor-widget elementor-widget-text-editor\" data-id=\"425e8331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong> comprender a sus clientes es fundamental porque garantiza que sus estrategias de CX se basen en las necesidades y expectativas reales de los clientes, lo que conduce a interacciones m\u00e1s efectivas e impactantes.<\/p><p><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong> en la pr\u00e1ctica, esto implica recopilar y analizar datos cualitativos y cuantitativos de diversas fuentes, como encuestas de retroalimentaci\u00f3n, redes sociales, interacciones de servicio al cliente e historiales de compras para crear una imagen completa del cliente.<\/p><p><strong>Ejemplos:<\/strong> implementar un programa de voz del cliente que recopile y analice comentarios a trav\u00e9s de puntos de contacto puede conducir a ofertas de productos personalizadas, un mejor servicio al cliente y marketing dirigido, lo que en \u00faltima instancia mejorar\u00e1 la lealtad y los ingresos del cliente.<\/p><p>Al aprovechar el motor de\u00a0<span style=\"color: #c46d35;\">cxgenies<\/span>, las empresas pueden recopilar y analizar grandes cantidades de datos de interacci\u00f3n con el cliente, transform\u00e1ndolos en informaci\u00f3n estructurada y procesable. Esto permite la creaci\u00f3n de informes ejecutivos personalizados y planes de acci\u00f3n que cumplan con ISO 9001, garantizando que se cumplan los est\u00e1ndares de gesti\u00f3n de calidad. El resultado del uso de la tecnolog\u00eda de cxgenies es multifac\u00e9tico: las empresas pueden esperar generar m\u00e1s ventas, reducir los gastos generales sustituyendo las funciones de al menos dos empleados y centralizar la gesti\u00f3n de CX. Este enfoque integral no s\u00f3lo agiliza las operaciones sino que tambi\u00e9n mejora la satisfacci\u00f3n del cliente, lo que lleva a un modelo de negocio m\u00e1s eficiente, rentable y centrado en el cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b7b5eb elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"27b7b5eb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Priorizaci\u00f3n<\/b><br>\nCon innumerables mejoras potenciales y recursos limitados, la capacidad de establecer prioridades se vuelve crucial. Esta competencia implica identificar qu\u00e9 aspectos de la experiencia del cliente tienen m\u00e1s valor para sus segmentos de clientes m\u00e1s importantes y centrar sus esfuerzos all\u00ed para generar resultados comerciales significativos.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32925f7c elementor-widget elementor-widget-text-editor\" data-id=\"32925f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong>\u00a0la priorizaci\u00f3n ayuda a centrar los recursos en las iniciativas de CX de mayor impacto, garantizando que los esfuerzos se concentren donde puedan ofrecer el mayor valor tanto al cliente como a la empresa.<br \/><br \/><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong> esto implica el uso de datos de clientes y an\u00e1lisis comerciales para identificar segmentos de clientes clave y puntos de contacto que tienen el impacto m\u00e1s significativo en la satisfacci\u00f3n y lealtad del cliente.<br \/><br \/><strong>Ejemplos:<\/strong>\u00a0Dar prioridad al redise\u00f1o de una secci\u00f3n de un sitio web con mucho tr\u00e1fico pero de bajo rendimiento puede mejorar significativamente la experiencia del usuario, lo que genera una mayor participaci\u00f3n, mayores tasas de conversi\u00f3n y una mayor satisfacci\u00f3n del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e45938 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"37e45938\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Dise\u00f1o<\/b><br>\nTraducir la visi\u00f3n abstracta de una experiencia de cliente ideal en planes concretos y ejecutables es de lo que se trata esta competencia. Es el proceso de dise\u00f1ar no solo el producto final sino cada interacci\u00f3n que conduce y sigue a \u00e9l, asegurando que cada elemento se alinee con la visi\u00f3n general de CX.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211b5b2 elementor-widget elementor-widget-text-editor\" data-id=\"211b5b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong> El dise\u00f1o eficaz traduce las visiones de CX en experiencias pr\u00e1cticas y tangibles, garantizando coherencia y alineaci\u00f3n con las expectativas del cliente en todos los puntos de contacto.<br \/><br \/><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong> El dise\u00f1o en CX implica la creaci\u00f3n de mapas de viaje, planos de servicios y prototipos para visualizar y probar las interacciones que los clientes tienen con su marca, garantizando que sean fluidas y alineadas con su visi\u00f3n de CX.<br \/><br \/><strong>Ejemplos:<\/strong>\u00a0Redise\u00f1ar el proceso de pago para que sea m\u00e1s intuitivo y requiera menos tiempo puede reducir las tasas de abandono del carrito, aumentar las conversiones y mejorar la satisfacci\u00f3n general con el proceso de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6146f531 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6146f531\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Entrega<\/b><br>\nLos planes mejor trazados deben ejecutarse sin problemas para lograr un impacto. \nEsta competencia se centra en el aspecto operativo de CX, asegurando que la entrega de servicios y productos coincida con el dise\u00f1o previsto y que cada interacci\u00f3n con el cliente refuerce la experiencia deseada.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c8462 elementor-widget elementor-widget-text-editor\" data-id=\"40c8462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong>\u00a0La entrega consistente de la experiencia dise\u00f1ada garantiza que los clientes reciban el valor deseado en cada interacci\u00f3n, generando confianza y lealtad a lo largo del tiempo.<br \/><br \/><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong>\u00a0la entrega requiere coordinaci\u00f3n entre departamentos y canales para garantizar que cada interacci\u00f3n con el cliente est\u00e9 a la altura de la promesa de la marca y los est\u00e1ndares dise\u00f1ados.<br \/><br \/><strong>Ejemplos:<\/strong>\u00a0implementar un programa de capacitaci\u00f3n en servicio al cliente centrado en la empat\u00eda y la resoluci\u00f3n de problemas puede mejorar la calidad del servicio, lo que lleva a una mayor satisfacci\u00f3n del cliente y a un aumento de las referencias positivas de boca en boca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138ef7fe elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"138ef7fe\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Medici\u00f3n<\/b><br>\nPara comprender la eficacia de las iniciativas de CX, se necesitan pr\u00e1cticas de medici\u00f3n s\u00f3lidas. \nSe trata de cuantificar la calidad de la experiencia del cliente, tanto desde la perspectiva del cliente como en t\u00e9rminos de su alineaci\u00f3n con los objetivos de la empresa, para guiar la mejora continua.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba7513a elementor-widget elementor-widget-text-editor\" data-id=\"1ba7513a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong>\u00a0La medici\u00f3n proporciona una comprensi\u00f3n basada en datos de qu\u00e9 tan bien se est\u00e1n desempe\u00f1ando las estrategias de CX, lo que permite tomar decisiones informadas y una mejora continua.<br \/><br \/><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong>\u00a0Esto implica establecer indicadores clave de desempe\u00f1o (KPI) relacionados con la satisfacci\u00f3n, lealtad y retenci\u00f3n del cliente, y realizar un seguimiento regular de estas m\u00e9tricas en comparaci\u00f3n con puntos de referencia y objetivos.<br \/><br \/><strong>Ejemplos:<\/strong>\u00a0Medir peri\u00f3dicamente lo que los clientes dicen y extraer sus sentimiento puede proporcionar informaci\u00f3n sobre la lealtad del cliente y su propensi\u00f3n a recomendar, lo que orienta mejoras en las ofertas de servicios y productos que impulsan el crecimiento de los ingresos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e7ddf4 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"17e7ddf4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Group.svg\" class=\"attachment-full size-full wp-image-2739\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Cultura<\/b><br>\nPor \u00faltimo, pero no menos importante, cultivar una cultura centrada en el cliente es fundamental. Esta competencia enfatiza la importancia de incorporar valores y comportamientos centrados en el cliente en todos los niveles de la organizaci\u00f3n, desde la primera l\u00ednea hasta la alta direcci\u00f3n.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2df060 elementor-widget elementor-widget-text-editor\" data-id=\"5c2df060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por qu\u00e9 es importante:<\/strong>\u00a0una cultura centrada en el cliente garantiza que cada empleado, desde el personal de primera l\u00ednea hasta los ejecutivos, priorice las necesidades del cliente en sus decisiones y acciones, integrando la CX en el ADN de la organizaci\u00f3n.<br \/><br \/><strong>C\u00f3mo se ve en la pr\u00e1ctica:<\/strong> construir una cultura centrada en el cliente implica capacitaci\u00f3n, comunicaciones internas y programas de reconocimiento que refuerzan el valor del enfoque en el cliente en toda la organizaci\u00f3n.<br \/><br \/><strong>Ejemplos:<\/strong>\u00a0crear un programa de reconocimiento que recompense a los empleados por su excelente servicio al cliente puede motivar al personal a ir m\u00e1s all\u00e1, lo que lleva a una mayor satisfacci\u00f3n del cliente y un mayor valor de vida del cliente.<\/p><p>Para las personas encargadas de mejorar la CX dentro de sus empresas, comprender estos pilares es solo el punto de partida. La verdadera magia ocurre en la aplicaci\u00f3n: integrar estos principios en las operaciones, estrategias y valores corporativos diarios para crear un recorrido del cliente fluido, satisfactorio e inspirador de lealtad.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50932b67 elementor-widget elementor-widget-text-editor\" data-id=\"50932b67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuente<\/p><p><strong>Forrester\u2028<br \/><\/strong><span style=\"text-decoration: underline;\"><span style=\"color: #c46d35;\"><a style=\"color: #c46d35; text-decoration: underline;\" href=\"#\">The Customer Experience Management Maturity Model<\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23543f2d e-con-full e-flex e-con e-child\" data-id=\"23543f2d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1bcef elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7ff1bcef\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h4&quot;],&quot;container&quot;:&quot; &quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tLos 6 pilares para una buena CX\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7ff1bcef\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7ff1bcef\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7ff1bcef\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d25e8 e-flex e-con-boxed e-con e-parent\" data-id=\"83d25e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449193e elementor-widget elementor-widget-text-editor\" data-id=\"449193e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los n\u00fameros hablan m\u00e1s de los resultados<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22380c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a22380c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00danete a 4,000 reportes analizados\npara dar servicios que la gente ame<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d120f46 e-con-full e-flex e-con e-child\" data-id=\"d120f46\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ac7badb e-con-full e-flex e-con e-child\" data-id=\"ac7badb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2f33a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ae2f33a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"55\" height=\"55\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Frame-4.svg\" class=\"attachment-full size-full wp-image-2157\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">+400<\/h2><p class=\"elementor-image-box-description\">Planes de acci\u00f3n exitosos y contando<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0c40b4 e-con-full e-flex e-con e-child\" data-id=\"a0c40b4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd791e elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ffd791e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"55\" height=\"55\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Frame-4.svg\" class=\"attachment-full size-full wp-image-2157\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">50%<\/h2><p class=\"elementor-image-box-description\">Tiempo ahorrado en an\u00e1lisis, priorizaci\u00f3n y auditor\u00eda.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71db97 elementor-widget elementor-widget-button\" data-id=\"e71db97\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Empieza ahora gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51fa4bf e-flex e-con-boxed e-con e-parent\" data-id=\"51fa4bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7f6c1 elementor-widget elementor-widget-heading\" data-id=\"1a7f6c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4146805 elementor-widget elementor-widget-loop-carousel\" data-id=\"4146805\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;2903&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;offset_sides&quot;:&quot;right&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2903\">.e-loop-item-2723 .elementor-element.elementor-element-1eca4d0:not(.elementor-motion-effects-element-type-background), .e-loop-item-2723 .elementor-element.elementor-element-1eca4d0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4.png\");}<\/style><style id=\"loop-2903\">.elementor-2903 .elementor-element.elementor-element-50c25a2{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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.elementor-heading-title{font-size:30px;}}@media(max-width:767px){.elementor-2903 .elementor-element.elementor-element-1eca4d0{--min-height:550px;}.elementor-2903 .elementor-element.elementor-element-7d35966{--min-height:120px;}.elementor-2903 .elementor-element.elementor-element-995e2ff .elementor-heading-title{font-size:25px;}}\/* Start custom CSS for heading, class: .elementor-element-995e2ff *\/.elementor-2903 .elementor-element.elementor-element-995e2ff{\n  overflow: hidden;\ntext-overflow: ellipsis;\ndisplay: -webkit-box;\n-webkit-line-clamp: 2;\n-webkit-box-orient: vertical;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-7d35966 *\/.elementor-2903 .elementor-element.elementor-element-7d35966{\n      background-color:rgba(255, 255, 255, 0.4);\n  backdrop-filter: blur(13px) grayscale(6%);\n  \n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2903\" class=\"elementor elementor-2903 swiper-slide e-loop-item e-loop-item-2723 post-2723 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-50c25a2 e-flex e-con-boxed e-con e-parent\" data-id=\"50c25a2\" data-element_type=\"container\" href=\"https:\/\/cxgenies.com\/en\/innovando-en-atencion-al-cliente\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1eca4d0 post-item e-flex e-con-boxed e-con e-child\" data-id=\"1eca4d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d35966 filter-box e-flex e-con-boxed e-con e-child\" data-id=\"7d35966\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c342c28 elementor-widget elementor-widget-image\" data-id=\"c342c28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Rating-1-1.png\" class=\"attachment-full size-full wp-image-2920\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995e2ff elementor-widget elementor-widget-heading\" data-id=\"995e2ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovando en Atenci\u00f3n al Cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2903\">.e-loop-item-2603 .elementor-element.elementor-element-1eca4d0:not(.elementor-motion-effects-element-type-background), .e-loop-item-2603 .elementor-element.elementor-element-1eca4d0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2903\" class=\"elementor elementor-2903 swiper-slide e-loop-item e-loop-item-2603 post-2603 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-50c25a2 e-flex e-con-boxed e-con e-parent\" data-id=\"50c25a2\" data-element_type=\"container\" href=\"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1eca4d0 post-item e-flex e-con-boxed e-con e-child\" data-id=\"1eca4d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d35966 filter-box e-flex e-con-boxed e-con e-child\" data-id=\"7d35966\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c342c28 elementor-widget elementor-widget-image\" data-id=\"c342c28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"24\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Rating-1-1.png\" class=\"attachment-full size-full wp-image-2920\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995e2ff elementor-widget elementor-widget-heading\" data-id=\"995e2ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los pilares clave para una gesti\u00f3n efectiva de CX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Experiencia Del Cliente 101: Los pilares clave para una gesti\u00f3n efectiva de CX La experiencia del cliente (CX) es un diferenciador fundamental, por lo que dominar la gesti\u00f3n de CX es esencial. Esta gesti\u00f3n efectiva comienza con una inmersi\u00f3n profunda en los pilares o competencias que forman la columna vertebral de estrategias efectivas de CX. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los pilares clave para una gesti\u00f3n efectiva de CX - cxgenies en<\/title>\n<meta name=\"description\" content=\"La experiencia del cliente es un diferenciador fundamental, por lo que dominar la gesti\u00f3n de CX es esencial. 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