{"id":248,"date":"2023-07-14T15:49:41","date_gmt":"2023-07-14T14:49:41","guid":{"rendered":"https:\/\/cxgenies.com\/?p=1"},"modified":"2024-04-15T04:40:20","modified_gmt":"2024-04-15T03:40:20","slug":"que-es-cx","status":"publish","type":"post","link":"https:\/\/cxgenies.com\/en\/que-es-cx\/","title":{"rendered":"\u00bfQu\u00e9 es CX o Experiencia del Cliente?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"248\" class=\"elementor elementor-248\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fae4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"4fae4b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf323b5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"cf323b5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es CX o Experiencia del Cliente?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9c8f33 e-flex e-con-boxed e-con e-parent\" data-id=\"e9c8f33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b88fcc e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6b88fcc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7431f elementor-widget-mobile__width-inherit elementor-mobile-align-justify elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7c7431f\" data-element_type=\"widget\" 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class=\"elementor-post elementor-grid-item post-2723 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/innovando-en-atencion-al-cliente\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"176\" height=\"300\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4-176x300.png\" class=\"attachment-medium size-medium wp-image-2724\" alt=\"\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4-176x300.png 176w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4.png 451w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/innovando-en-atencion-al-cliente\/\" >\n\t\t\t\tInnovando en Atenci\u00f3n al Cliente\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2603 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-300x148.png\" class=\"attachment-medium size-medium wp-image-2605\" alt=\"girl holding gray laptop explaining about customer experience\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-300x148.png 300w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-1024x505.png 1024w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-768x379.png 768w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1.png 1360w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/\" >\n\t\t\t\tLos pilares clave para una gesti\u00f3n efectiva de CX\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1934 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/ia-cambiando-cx\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"178\" height=\"300\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1-178x300.png\" class=\"attachment-medium size-medium wp-image-2425\" alt=\"\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1-178x300.png 178w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1.png 456w\" sizes=\"(max-width: 178px) 100vw, 178px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/ia-cambiando-cx\/\" >\n\t\t\t\tC\u00f3mo la IA est\u00e1 cambiando las estrategias de CX:  de la b\u00fasqueda de problemas a la resoluci\u00f3n de problemas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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elementor-element-cba2b06 e-con-full e-flex e-con e-child\" data-id=\"cba2b06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b050028 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"b050028\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/2024\/03\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 3, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f7bd4a7 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/author\/reviewgenies-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRainier Mallol\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3a59a elementor-widget elementor-widget-heading\" data-id=\"ab3a59a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo la IA est\u00e1 cambiando las estrategias de CX:  de la b\u00fasqueda de problemas a la resoluci\u00f3n de problemas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f64220 elementor-widget elementor-widget-image\" data-id=\"3f64220\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"767\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1.png\" class=\"attachment-large size-large wp-image-2425\" alt=\"\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1.png 456w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1-178x300.png 178w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08285f elementor-widget elementor-widget-text-editor\" data-id=\"e08285f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><b>Resumen Ejecutivo:<\/b> La experiencia del cliente es la percepci\u00f3n que tienen los clientes de una marca basada en todas las interacciones con ella. Una buena gesti\u00f3n de CX logra crecimiento financiero, mayor lealtad del cliente y diferenciaci\u00f3n de marca.\u00a0<\/p>\n<\/blockquote>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p>La experiencia del cliente (CX) es la percepci\u00f3n que tienen los clientes de una marca a trav\u00e9s de todas sus interacciones con ella. Imagina cada interacci\u00f3n con el cliente -como la publicidad, el sitio web de la marca, el uso del producto o servicio, o un email de fidelizaci\u00f3n- como instrumentos en una canci\u00f3n. Cada instrumento debe estar en armon\u00eda para crear sonidos memorables y agradables para el cliente.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p><strong>La Importancia de la Experiencia del Cliente<\/strong><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p>En un mundo donde los productos y precios son cada vez m\u00e1s similares, la CX se convierte en el campo de batalla principal para diferenciarse. Seg\u00fan Walker, para el 2020, la CX superar\u00eda al precio y al producto como el principal diferenciador de la marca.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} --><\/p>\n<blockquote>\n<p><strong>Jeff Bezos:<\/strong> <mark style=\"background-color: rgba(0, 0, 0, 0);\">&#8220;Vemos a nuestros clientes como invitados a una fiesta, y nosotros somos los anfitriones. Es nuestro trabajo hacer que cada aspecto importante de la experiencia del cliente sea un poco mejor cada d\u00eda.&#8221;<\/mark><\/p>\n<\/blockquote>\n<div><mark style=\"background-color: rgba(0, 0, 0, 0);\">\u00a0<\/mark><\/div>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p><strong>Beneficios<\/strong><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Crecimiento Financiero<\/strong>: McKinsey &amp; Company se\u00f1ala que los l\u00edderes en CX lograron m\u00e1s del doble del crecimiento en ingresos que los rezagados entre 2016 y 2021.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item -->\n\n<!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Incremento en la Lealtad del Cliente<\/strong>: La Temkin Group indica que el 86% de los clientes con una gran CX probablemente volver\u00e1n a comprar, en comparaci\u00f3n con solo el 13% con una mala CX.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item -->\n\n<!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Diferenciaci\u00f3n de Marca<\/strong>: Para 2020, Walker predijo que la CX superar\u00eda al precio y al producto como el principal diferenciador de marca.<\/li>\n<li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Reducci\u00f3n de la Rotaci\u00f3n de Clientes<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">: Un enfoque en CX resulta en una menor p\u00e9rdida de clientes.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list -->\n\n<!-- wp:paragraph --><\/p>\n<p><strong>C\u00f3mo los L\u00edderes en CX Superan a los Rezagados<\/strong><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Enfoque en la Satisfacci\u00f3n del Cliente<\/strong>: Los l\u00edderes en CX priorizan la satisfacci\u00f3n del cliente sobre las ganancias a corto plazo.<\/li>\n<li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Uso Estrat\u00e9gico de los Datos<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">: Recolectan y analizan activamente los comentarios de los clientes para informar sus decisiones.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<div>\u00a0<\/div>\n<div><strong>Lo que No es CX<\/strong><br \/>El concepto de CX no incluye las actividades internas de una empresa que el cliente no ve directamente. Por ejemplo, la estrategia de marketing interna, la log\u00edstica de la cadena de suministro, o las reuniones de desarrollo de productos, aunque importantes para el negocio, son invisibles para los clientes y no forman parte de su experiencia directa. CX se enfoca en lo que el cliente experimenta, percibe y siente en su interacci\u00f3n con la marca.<\/div>\n<div>\u00a0<\/div>\n<p><b>Problemas y Conceptos Err\u00f3neos Respecto a la CX<\/b><br \/>Seg\u00fan Harvard Business Review, muchas empresas creen que est\u00e1n brindando experiencias superiores, pero los comentarios de los clientes a menudo contradicen esta creencia. Adem\u00e1s, las empresas enfrentan desaf\u00edos como la dependencia excesiva de los sistemas CRM y la falta de sintonizaci\u00f3n con el cliente.<\/p>\n<p><b>Lo que las Empresas Deben Entender para Proporcionar una Buena CX<\/b><br \/>Es crucial integrar esfuerzos entre diferentes departamentos, como desarrollo de productos, marketing y operaciones, para una experiencia del cliente cohesiva (Harvard Business Review). Entender y gestionar las expectativas del cliente, formadas por sus interacciones pasadas con la empresa y sus competidores, es fundamental\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">(Harvard Business Review).\u00a0<\/span><\/p>\n<p>Adem\u00e1s, <strong>la recopilaci\u00f3n y an\u00e1lisis de los comentarios de los clientes<\/strong> son esenciales para entender la CX de tu empresa.\u00a0<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p><strong>En conclusi\u00f3n,<\/strong> la CX es m\u00e1s que un servicio al cliente; es una estrategia hol\u00edstica que requiere una integraci\u00f3n en toda la empresa y un enfoque en las necesidades y expectativas del cliente. Las empresas que lideran en CX no solo ven un crecimiento significativo en ingresos y lealtad del cliente, sino que tambi\u00e9n se posicionan como l\u00edderes de marca en sus respectivos mercados. \u00bfEst\u00e1 su empresa lista para transformar la experiencia de sus clientes y cosechar los beneficios?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>Fuentes<\/i><\/p>\n<div>\n<ul>\n<li>Mckinsey &amp; Company: <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/experience-led-growth-a-new-way-to-create-value\">Experience-led growth: A new way to create value<\/a><\/li>\n<li>Harvard Business Review: <a href=\"https:\/\/hbr.org\/2007\/02\/understanding-customer-experience#:~:text=Customer%20experience%20encompasses%20every%20aspect,ease%20of%20use%2C%20and%20reliability.\">Understanding Customer Experience<\/a><\/li>\n<\/ul>\n<\/div>\n<p class=\"mdc-c-description___SrnQP_03e46c0 mdc-u-ts-10 mck-u-animation-blur-in-800 ArticleDefault_mck-c-article-default__description__btVhW\">\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c69130f e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"c69130f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bba3b74 e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"bba3b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1b6b8 elementor-widget-mobile__width-inherit elementor-mobile-align-justify elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"bd1b6b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link 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class=\"elementor-post elementor-grid-item post-2723 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/innovando-en-atencion-al-cliente\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"176\" height=\"300\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4-176x300.png\" class=\"attachment-medium size-medium wp-image-2724\" alt=\"\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4-176x300.png 176w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-4.png 451w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/innovando-en-atencion-al-cliente\/\" >\n\t\t\t\tInnovando en Atenci\u00f3n al Cliente\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2603 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-300x148.png\" class=\"attachment-medium size-medium wp-image-2605\" alt=\"girl holding gray laptop explaining about customer experience\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-300x148.png 300w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-1024x505.png 1024w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1-768x379.png 768w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Pic-Placement-1.png 1360w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/los-pilares-clave-para-una-gestion-efectiva-de-cx\/\" >\n\t\t\t\tLos pilares clave para una gesti\u00f3n efectiva de CX\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1934 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cxgenies.com\/en\/ia-cambiando-cx\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"178\" height=\"300\" src=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1-178x300.png\" class=\"attachment-medium size-medium wp-image-2425\" alt=\"\" srcset=\"https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1-178x300.png 178w, https:\/\/cxgenies.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Pic-Placement-1.png 456w\" sizes=\"(max-width: 178px) 100vw, 178px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cxgenies.com\/en\/ia-cambiando-cx\/\" >\n\t\t\t\tC\u00f3mo la IA est\u00e1 cambiando las estrategias de CX:  de la b\u00fasqueda de problemas a la resoluci\u00f3n de problemas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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